Every day, people all over the world are using online dating sites. Many are fortunate, finding the love of their life. Others do not always have the same luck. The industry—Match, eHarmony and a hundreds of other online dating sites want the single crowd and the general public to think that finding a partner online is easy and the new way to go about finding a mate.
With our esteemed colleagues Chris Hummel and Mark Stuart from Dallas Web Design from the world of internet marketing examine this question and evaluate online dating from an analytic point of view. One of our findings is that the new found popularity of online dating is great for singles, especially since they allow single people to connect with potential partners they never would have met in the first place. We also find, however, that dating online is not superior than offline dating in many respects, and that it can end up being far worse.
Let’s take a look at online dating’s strengths: As the stereotype of dating online has has taken a positive turn over the past 10 years, increasing the total of singles that benefited from online dating. Overall,about 2 in 5 new relationships now starts online. Of course,plenty of the singles would have met somebody offline, but some would still be on their own and still searching. The singles who are most likely to benefit from online dating are precisely those who would find it difficult to meet others through more traditional ways, such as meeting at a bar,restaurant, or via a friend.
For example, online dating is especially great for singles who have recently moved to a new city and don’t an established group of friends, who possess a unique sexual orientation or lifestyle, or who are mostly committed to other things, such as bringing up kids or working all the time.
Ever since Match.com started in 1994, the online dating world has been built around profile browsing. Singles look over profiles when deciding whether to join a specific site, when considering whom to make contact with on the site,the profile is king and often the main deciding factor.
What’s the issue with that, you ask yourself? Sure, profile browsing is not a perfect science, but can’t people get a sense of whether they’d be compatible with a potential candidate based on that person’s profile? The answer quite simply is no.
The basic solution to this problem is for dating sites to provide singles with the profiles of only a few potential partners rather than the hundreds of profiles that many sites provide through search engine marketing.